SWA Augsburg, a german state-owned company, challenged us to attract a younger audience and compete with electric scooters in the bike-sharing sector. Alongside Nacho Herrera, I developed Swabi—a name derived from the german term "Swabian"—along with a fresh design featuring a dynamic and versatile logo that remains legible in all orientations. The design pattern also references bus seats, establishing a connection to the brand's urban mobility theme.

Client: SWA Augsburg  —  Bike Rental Company
Made by: David Pleguezuelos & Nacho Herrera
Presented in Augsburg, Germany in January of 2024