I landed in Seattle and was given the opportunity to direct the creative vision for Black Hearts Club, an album that redefines the negative associations with the color black, using slogans like “Black is Beautiful.” The challenge was to bridge the gap between the album’s alternative sound and the artist’s street audience, while also appealing to a more emo and melancholic crowd. To achieve this, I crafted bold slogans and raw cover art, as well as multiple formats designed for Spotify, YouTube, and social media, creating a cohesive and immersive visual experience.

“Black is Beautiful” “The Heart is Black”
“They want us to think that black is bad and evil, but Black is Beautiful"

Client: OSiXX Collective
Made by: David Pleguezuelos
Presented in Seattle, WA in November of 2023